Last verified: 2026-02-18
Overview
As a reseller, you source products from vendors and sell them to your buyers at a markup. When a vendor shares their pricelist with you, their products appear in your catalog marked as "Confirm item." You review each product, set your markup and pricing, configure inventory and lead times, and then publish it to your buyers.
Your buyers never see the original vendor. They see you as the product source.
What happens in the system
When a vendor shares their pricelist with you, their products appear in your catalog with a "Confirm item" badge
You set your own pricing (markup over the vendor's cost)
When the vendor updates their price, your price updates automatically based on your markup
When the vendor updates product details (images, descriptions, specs), a "Confirm changes" badge appears for your review
Only you see the vendor attribution — your buyers see you as the source
What does NOT happen
Buyers never see your vendor — supply chain privacy is protected. Your buyers see you as the product source.
No copy is created — you're managing a live link, not a duplicate product.
No manual price updates needed — when vendors change their price, your markup formula recalculates automatically.
You cannot edit product titles or descriptions — these are controlled by the vendor to ensure accuracy.
What changes over time
Vendor price changes — if your vendor changes their cost, your price updates automatically (cost × markup formula).
Vendor inventory changes — when vendor stock levels change, your catalog reflects this immediately.
Vendor removes product — if your vendor discontinues a product, it disappears from your catalog.
Vendor updates details — when the vendor updates images, descriptions, or specifications, a "Confirm changes" badge appears so you can review and accept the changes.
Prerequisites
Before you start, ensure you have:
At least one vendor relationship established (the vendor has shared their pricelist with you)
Admin or manager permissions in your account
Access to at least one pricelist to add reshared products to
Step 1: Find Products Awaiting Configuration
When a vendor adds you to their pricelist, their products appear in your catalog with a "Confirm item" badge. These products need your markup and configuration before they're visible to your buyers.
Products marked "Confirm item" are new additions from a vendor — not yet configured or visible to your buyers.
Products marked "Confirm changes" are already in your catalog, but the vendor updated something — you need to review the change.
Step 2: Open the Product Detail Panel
Click "Confirm item" on a product to open its detail panel.
The panel shows required fields highlighted in yellow. The Publish button is disabled until all required fields are filled in.
Step 3: Set Your Pricing
In the Item pricing section, enter your markup:
Cost — what the vendor charges you (this field updates automatically when the vendor changes their price)
Markup % — your profit margin as a percentage over cost
Price — what your buyers pay (calculated automatically from Cost × (1 + Markup%))
You can enter either the Markup % or the Price and the other field updates automatically.
The detail panel header shows "Reselling from [Vendor]" so you always know the source.
Example markup calculations:
Cost $5.00, Markup 100% → Price $10.00
Cost $729.99, Markup 15% → Price $839.49
Cost $1,250.00, Markup 20% → Price $1,500.00
Step 4: Configure Inventory and Lead Time
In the Inventory section:
Available — the quantity you have available to sell (leave at 0 if the vendor manages stock)
MOQ — minimum order quantity your buyers must order
MXQ — maximum order quantity per order (optional)
In the Lead time section:
Vendor — the vendor's lead time in days (read-only, set by the vendor)
Processing — additional days you need beyond the vendor's lead time
Total — calculated automatically (vendor lead time + your processing time)
Step 5: Fill in Required Fields
Required fields are highlighted in yellow in the panel header warning. Common required fields for reshared products include:
Packaging (e.g., Retail Box, Generic Box)
Condition (e.g., New, Refurbished)
Warranty (e.g., 1 Year Manufacturer Warranty)
Terms and returns (e.g., 30-day returns, Final sale)
Fill in each required field. The Publish button becomes active once all required fields have values.
Step 6: Add to a Pricelist
In the List section, the product is assigned to your default pricelist. To add it to a different pricelist:
Click "More options" (...) at the bottom of the detail panel
Select "Manage lists"
In the Manage lists dialog, click "Add" next to any pricelist you want to include this product in
Optionally set a different Markup % and Price per pricelist
This allows you to offer the same vendor product at different prices to different buyer groups.
Step 7: Publish the Product
Once all required fields are filled:
The Publish button becomes active
Click Publish to make the product visible to buyers with access to the assigned pricelist
The product status changes from "Confirm item" to "Published"
After publishing, click Save to save any subsequent changes.
Reviewing Vendor Updates ("Confirm Changes")
When a vendor updates a product you're already selling, a "Confirm changes" badge appears on that product in your list.
Click the badge to open the detail panel. Enriched or updated fields show a tooltip: "From [source] — New value from enrichment" with Keep and Clear buttons.
Keep — accept the vendor's updated value
Clear — discard the change and keep your current value
After reviewing all changes, click "Confirm changes" in the panel header to mark the review as complete, then click Save.
Understanding What Your Buyers See
StockApp protects your supply chain completely.
You See | Your Buyers See |
"From Corsair" vendor attribution | Nothing — no vendor information |
Your cost ($729.99) | Nothing — cost is hidden |
Your markup (15%) | Nothing — markup is hidden |
Your price ($839.49) | Your price ($839.49) |
Vendor lead time + your processing | Combined lead time only |
Your buyers never know who your vendors are, what you pay for products, or your profit margins.
Common Issues
Issue: Products Show "Confirm Item" But I Don't Know the Vendor
Symptom: A product appeared in your catalog with a "Confirm item" badge but you don't recognize the vendor.
Solutions:
Open the product detail panel — the header shows "Reselling from [Vendor Name]"
Check your vendor relationships in the Directory to confirm who shared it
Contact the vendor via the Directory to ask about the product
Issue: Cost Field is Empty or Zero
Symptom: When configuring a reshared product, the Cost field shows nothing or $0.00.
Solutions:
The vendor may not have set a price on their product — contact them to set pricing
The vendor may have a different price tier for your account — confirm your pricing agreement
Cost updates automatically when the vendor sets or changes their price
Issue: Markup Percentage Seems Wrong
Symptom: The calculated markup doesn't match your expectations.
Understanding the formula:
Markup = (Price − Cost) / Cost × 100
If cost is $100 and price is $125, markup = ($125 − $100) / $100 × 100 = 25%
This is different from profit margin, which uses: Margin = (Price − Cost) / Price × 100
Issue: Can't Edit Product Title or Description
Symptom: Title and description fields are read-only.
This is expected behavior. For reshared products:
Title and description remain controlled by the original vendor
This ensures accuracy and prevents misrepresentation
Use Tags to add your own searchable keywords
If you need different details, contact the vendor or create your own product
Issue: Publish Button Remains Disabled
Symptom: After filling in fields, the Publish button is still disabled.
Solutions:
Check the yellow warning banner at the top of the panel — it lists exactly which required fields are missing
Scroll down through the panel to find unfilled required fields (highlighted in yellow)
All fields listed in the warning must have values before publishing