Last verified: 2026-02-18
Overview
Product enrichment uses AI to complete your product information. Instead of manually researching specifications and searching for images, StockApp searches external sources (Amazon, Google, and its product database) to fill in missing details.
Who this is for: Vendors who want to quickly add detailed products without entering every field manually.
What happens in the system
AI searches external databases using your product name, model number, or URL
Images, descriptions, and specifications are pulled from matching products
Category is auto-assigned based on product type
External identifiers (UPC, MPN, GTIN) are filled in when found
The product appears with a "Confirm changes" status until you review and publish
What does NOT happen
No automatic publishing - Enriched products require your review before going live
No pricing - AI fills in product details but not your cost, price, or inventory
No guaranteed accuracy - AI may match to a similar but different product; always verify
No image ownership transfer - Images are fetched from external sources; you don't own them
Prerequisites
An active StockApp account with vendor permissions
A product to enrich (either new or existing with minimal details)
What Enrichment Adds
Product Information:
Product title and description
Product images
Category classification
Manufacturer and brand
External Identifiers:
SKU, MPN (Manufacturer Part Number)
UPC (Universal Product Code), GTIN, ASIN
Technical Specifications: Depending on product type: form factor, connectivity, dimensions, weight, features, battery life, warranty, and more.
Step-by-Step Instructions
Method 1: Enrichment During Product Search
Step 1: Open the Add Product search
From your Products page, click the dropdown arrow next to Add product, then select By part #, name, or URL.
A search dialog titled "Search product and add to [your company]" opens. It searches through billions of items across multiple databases and external sources like Amazon and Google.
Step 2: Search for Your Product
Enter a product name, part number, or URL in the search box. For best results:
Use exact model numbers
Include brand name
Paste Amazon or retailer product page URLs
Results appear from Amazon and other sources. You also see an "Add '[your search]'" option at the top — this adds the product using your search text directly and lets AI find the best match.
Tip: If you paste a product page URL, enrichment pulls data directly from that page.
Step 3: Select a Search Result
Click on a matching result. The dialog closes and enrichment begins in the background.
Step 4: Review the Enriched Product
The product appears in your list with a "Confirm changes" badge. A yellow banner at the top of the detail panel lists the fields still missing (Price, Inventory, Lead time, and others you must fill in yourself).
Click the product to open the detail panel.
When you hover over an enriched field, a tooltip shows "From amazon.com – New value from enrichment" with Keep (Y) and Clear (U) buttons. Use these to accept or reject each enriched value individually.
Step 5: Review All Enriched Fields
Scroll through the detail panel to review:
Category and Universal category
External IDs (SKU, MPN, UPC, GTIN)
Packaging, Condition, Warranty, Terms and returns
Continue scrolling to see the Description, Manufacturer, Brand, and External URL.
Scroll further to see the Specifications section with product-specific technical attributes.
Step 6: Add Your Pricing and Inventory
Enrichment leaves these fields for you to fill in:
Cost: Your acquisition cost
Price: Your selling price
Inventory: Units in stock
Lead time: Days to ship
Condition, Packaging, and other required fields
Fields highlighted in yellow are required before publishing.
Step 7: Publish
After reviewing details and filling in required fields, click Publish to make the product live.
Method 2: Enriching Existing Products
Find a product in your list that shows the sparkles icon (✦) in its row — this indicates new enrichment data is available
Click the product to open the detail panel
Review the "From amazon.com – New value from enrichment" suggestions on each field
Use Keep to accept or Clear to reject each suggested value
Fill in any missing required fields
Click Save or Publish to apply changes
What changes over time
When a vendor updates a product that you have enriched, the "Confirm changes" badge reappears
Re-enriching a product merges new data with existing information
Common Issues
Issue: Enrichment returns wrong product information
Symptom: Details don't match your actual product
Solution:
Search with more specific terms (exact model number)
Use a product URL from Amazon or manufacturer site
Add MPN or UPC first, then re-enrich
Manually correct wrong details before confirming — click Clear next to incorrect fields
Issue: Some specifications are missing
Symptom: Specification fields are empty after enrichment
Solution:
External sources may not have that data
Manually add critical specs
Re-enrich after adding identifiers like MPN or UPC
Issue: Product images didn't load
Symptom: No images after enrichment
Solution:
Try enriching again (temporary network issues)
Manually upload images
Try with a product URL instead of text search
Issue: Enrichment taking more than 30 seconds
Symptom: Product shows "Enriching" for a long time
Solution:
Wait up to 60 seconds for complex products
Refresh the page to check if the product was created
Try a more specific search term or use a product URL