Last verified: 2026-02-18
Overview
Each product in your catalog has two analytics tabs in the details panel: Performance and Price Data. Together they show how a product is selling, how far it reaches through your reseller network, and how your price compares to the market.
Who this is for: Vendors who want to understand how individual products are performing.
What happens in the system
Sales data is aggregated from completed orders
Reach metrics show how many potential buyers can see your product through your reseller chain
Top buyers list shows which companies purchase this product most
Market price comparison is fetched on-demand when you click Analyze prices
What does NOT happen
No real-time updates — data is aggregated periodically, not instantly
No predictive analytics — StockApp shows historical data, not forecasts
No automatic alerts — you must check analytics manually
No competitor identification — market comparison shows price ranges and individual listings, not competitor names
Prerequisites
An active account with vendor permissions
Products in your catalog
Some order history for sales data to appear
Accessing Analytics
Step 1: Select a product
From the Products page, click any product to open the details panel. The panel header shows a revenue and order count summary for products with sales history.
Step 2: Open the Performance or Price Data tab
Click Performance or Price Data in the panel header tabs.
Performance Tab
The Performance tab has three sections: Reach and reshare, Sales, and Top Buyers.
Reach and Reshare
Shows how broadly your product is distributed through the reseller network.
Metric | What It Shows |
Total Reach | Number of potential buyers who can see your product |
Viral Multiplier | How much resharing has amplified reach (1.0x = no amplification) |
Shares | Number of times this product has been reshared |
Reshare settings dropdown (own products only): Controls how many levels of resharing buyers can do. The dropdown shows a chain visual for each option:
No reshare — buyers cannot reshare this product
Reshare 1 level — your customers can sell the item to their customers
Reshare 2 levels — your customers and their customers can sell the item
For reshared items (products sourced from a vendor), the reshare setting is locked and shown with a lock icon displaying remaining levels allowed.
Sales
Shows sales performance for the selected time period. Use the period dropdown to change the range:
Last 7 Days (default)
Last month
Last 3 months
Last year
All time
Metric | What It Shows |
Units Sold | Total quantity sold in the period |
Revenue | Total sales amount (shown in green) |
Profit Margin | Your average margin percentage (shown if cost is entered) |
Below the summary cards, a combined chart shows:
Units Sold bars (right y-axis)
Cost trend line (left y-axis, blue)
Price trend line (left y-axis, green)
The chart only appears when there is order data for the selected period.
Top Buyers
Shows the top buyers for this product (up to 5, ranked by units purchased). The section header shows how many buyers are displayed out of the total.
Column | What It Shows |
Rank | Position by purchase volume (top 3 highlighted) |
Name | Buyer company name |
Orders | Number of orders placed |
Units | Total quantity purchased |
Price Data Tab
The Price Data tab has three sections: Your Price Analysis, Market Comparison, and Product Listings.
Your Price Analysis
Shows your own pricing and order history over time. Use the period dropdown to adjust the time range (same options as Performance tab).
Two charts are shown:
Price History — PO Price (purchase order price, blue) and SO Price (sales order price, green) over time
Volume / Run Rate — PO Qty (purchase quantity, blue) and SO Qty (sales quantity, green) over time
Below the charts, four summary stats are shown:
Avg Purchase Price — average price you paid to acquire this product
Avg Sales Price — average price you sold this product for
Total PO Volume — total units purchased
Total SO volume — total units sold
Market Comparison
Compares your price against market listings found across multiple sources.
Match my Product checkbox: When checked, enables three filter dropdowns — Packaging, Condition, and Warranty — to narrow results to products matching your specifications.
When no market data exists, an empty state is shown with an Analyze prices button. Clicking it triggers an AI-powered search across marketplaces to find comparable listings.
Once analysis runs, results show individual listings with:
Price
Confidence score (color-coded: green = high, yellow = medium, red = low)
Listing title
Source link
The price footer shows:
Your price — your current selling price and % vs. market average
Min / Max — lowest and highest market prices found, shown on a color gradient bar
Avg — average market price
Product Listings
Shows all known listings for this product across three categories:
Tab | What It Shows |
All | Combined count across all sources |
Market | External marketplace listings |
Vendors | Listings available from your connected vendors |
Self | Your other listings of this same product |
Vendor listings show the vendor name, price, condition, packaging, and warranty. An Add to cart button lets you place a purchase order directly from this view.
Common Issues
Issue: No sales data showing
Symptom: Units Sold, Revenue, and Profit Margin all show zeros or dashes
Solution:
Verify the product is Published (not Draft or Inactive)
Confirm the product is in an active pricelist shared with buyers
Allow time for orders to be completed — pending orders do not appear in analytics
Issue: Reach metrics show zero
Symptom: Total Reach is 0 even though the product is shared
Solution:
Verify resharing is enabled in the dropdown (not set to "No reshare")
Confirm the product is in pricelists that have been shared with buyers
Issue: Market Comparison shows no data
Symptom: "No price data yet" with no results
Solution:
The product must have a SKU or MPN for market comparison to work — without an identifier, the search cannot find comparable listings
Click Analyze prices to trigger a fresh search
Results vary by product type and may not be available for all items