Last verified: 2026-02-18
Overview
This guide walks you through the essential steps to get your vendor account ready: completing your profile, adding products, inviting buyers, and creating pricelists.
Who this is for: Users who want to sell products to buyers on StockApp.
What happens in the system
Your company profile becomes visible to buyers you connect with
Products you add appear in your catalog but are not shared until you create pricelists
Buyers you invite receive email invitations to connect with your StockApp
Orders from buyers appear in your Orders section
Product updates propagate automatically to all buyers who have those products in their pricelists
What does NOT happen
Adding products does not share them: Products remain private until you explicitly add them to a pricelist and share that pricelist.
Inviting buyers does not give them product access: Buyers must also be assigned to a pricelist to see your products.
Creating a pricelist does not notify buyers: You must share the pricelist with specific buyers or generate a shareable link.
Prerequisites
A StockApp account with vendor permissions
Your product information ready (names, prices, descriptions, SKUs)
Company details for your profile
Step 1: Complete Your Company Profile
Set up your company information so buyers know who they're working with:
Navigate to Settings (gear icon in left sidebar)
Under the Company section, click Company info
Fill in your company information:
Display name: Your business display name (shown to buyers)
Company logo: Upload your company logo
Primary phone: Your business contact number
Business location: Address details (city, state, postal code, country)
Click Save settings
Your company name and logo will appear to buyers when they view your products.
Step 2: Add Your First Products
You have several options for adding products. Click Add product in the top toolbar, then click the dropdown arrow to see all options:
Option A: Search and Add Products
Click Add product > By part #, name, or URL
Search for products by name, part number, brand, or URL
Select products from search results
Confirm to add them to your catalog
Set your pricing and inventory
Option B: Import Products from a Spreadsheet
Click Add product > From your spreadsheet
Upload your file or paste product data directly
Pick the products you want to add
Map columns to product fields
Review and confirm import
For detailed instructions, see Bulk Importing Products.
Option C: Create a Product Manually
Click Add product > Create from scratch
Fill in product details (title, SKU, price, inventory, etc.)
Click Create
For detailed instructions, see Adding a Product.
Option D: Reshare Vendor Products
If you source products from other vendors on StockApp:
Browse their catalog by selecting their company from the company selector at the top
Find products you want to resell
Click the products to select them
Click Sell to add them to your catalog
Set your own pricing (markup or fixed price)
For detailed instructions, see Resharing Vendor Products.
Step 3: Invite Buyers
Connect with buyers to start sharing your products:
Navigate to Directory (people icon in left sidebar)
To invite by email, type the buyer's email into the Quick invite with email... field at the top
To import multiple contacts at once, click Import contacts and choose from Google, LinkedIn, WhatsApp, or CSV file
Buyers receive email invitations to connect with your StockApp. Once they accept, you can share pricelists with them.
Step 4: Create Your First Pricelist
Pricelists organize products and control what buyers see:
Navigate to Home (your products)
Select the products you want to include (click checkboxes)
Click Share in the top toolbar
Click Create pricelist
Give the pricelist a name (e.g., "Standard Catalog" or "New Customer Pricing")
Choose sharing method:
Assign to buyers: Select specific buyers or buyer groups
Create shareable link: Generate a link anyone can access
Click Create or Share
For detailed instructions, see Creating and Sharing Pricelists.
Step 5: Start Receiving Orders
Once your products are shared and buyers have access:
Buyers browse your catalog
They add items to cart and create purchase orders
You receive orders in the Orders section
Review order details
Update order status as you process them (Pending → Confirmed → Shipped → Delivered)
Communicate with buyers through order comments or messaging
For detailed instructions, see Managing Incoming Orders.
Additional Features
Test Your Catalog from a Buyer's Perspective
Use the Impersonate buyer feature to see exactly what buyers see:
Click Impersonate buyer in the top navigation
Select a buyer or buyer group
Browse your catalog as they would see it
Exit impersonation mode when done
For detailed instructions, see Impersonating a Buyer.
Organize Products with Tags and Categories
Tags: Apply flexible labels to products (e.g., "New Arrivals", "Clearance", "Featured")
Go to Settings > Tags to create and manage tags
Categories: Organize products in a hierarchical structure
Go to Settings > Categories to create category trees
Common Issues
Issue: Buyer Cannot See Products
Symptom: A buyer says they cannot see any products after connecting.
Solution: Verify the buyer is assigned to a pricelist that contains products. Adding products to your catalog does not automatically share them. You must create a pricelist and assign the buyer to it.
Issue: Order Not Appearing
Symptom: A buyer says they placed an order but you do not see it.
Solution:
Check you are viewing the correct StockApp (if you have multiple)
Check the Orders section - orders appear there, not in the product view
Verify the buyer actually submitted the order (they may have items in cart but not checked out)
Issue: Product Updates Not Reflecting
Symptom: You updated a product but buyers still see old information.
Solution: Product updates propagate in real-time. Ask the buyer to refresh their page. If the issue persists, verify the product is actually in the pricelist shared with that buyer.